In a first for the auto industry Caterham Cars is taking a page out of Pepsi Co's play book involving the internet community (you) to develop their next product. Where the beverage maker opened an internet forum to get the opinions of it's customers to develop a new soda, Caterham wants you to tell them how to make their next car. At www.Splitwheel.com you can offer your opinions and ideas to develop the next big thing on 4 wheels.
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